Year 10 – Marketing

Knowledge focus

Business Activity 

Key skills

• Understand and use marketing terminology.  
• Interpreting and using market data. 
• Apply the marketing mix to real business scenarios.  
• Analyse market decisions and their impact on sales and competitiveness.  
• Evaluate promotional and pricing strategies with pros and cons.  
• Develop creativity and problem-solving skills.

Assessment

• Formative Assessment lesson by lesson.  
• Summative: Two pieces of assessed homework.  
• One assessed end of topic assessment.

Key Vocabulary 

• Market segmentation, marketing mix.  
• Design mix  
• Innovation  
• Invention  
• Distribution Channel  
• Digital distribution  

Year 11 – Finance

Knowledge focus

Finance

Key skills

• Using financial calculations such as revenue, costs and profit/loss.  
• Interpret financial documents like cash flow forecasts.  
• Analyse financial data to support decision making.  
• Evaluate appropriate sources of finance.  
• Improve numeracy and accuracy when working with figures.  

Assessment

• Formative Assessment lesson by lesson.  
• Summative: Two pieces of assessed homework.  
• One assessed end of topic assessment.  

Key Vocabulary 

• Revenue  
• Variable costs  
• Profit  
• Break-even  
• Cash flow forecasts Sources of finance  
• Investment appraisal  
• Loans  

Year 10 – People [HR]

Knowledge focus

People HR

Key skills

• Understand recruitment, selection and training processes.  
• Recognise different organisational structures and roles within a business.  
• Analyse motivational strategies and how they affect productivity.  
• Interpreting communication flows.  
• Evaluate HR decisions for different business scenarios.  

Assessment

• Formative Assessment lesson by lesson.  
• Summative: Two pieces of assessed homework.  
• One assessed end of topic assessment.  
• Mock examination Paper 1 

Key Vocabulary 

• Recruitment  
• Selection  
• Motivation  
• Organisational structure  
• Hierarchy  
• Chain of command  
• Span of control 

Year 11 – Influences on Business and the Interdependent Nature

Knowledge focus

Influences on business

Key skills

• Understand how economic factors affect businesses. 
• Recognising legal, ethical and environmental issues and how firms respond.  
• Analyse stakeholder impacts and conflicts when decisions are made.  
• Interpreting how competition and market changes influence strategy.  
• Evaluating business responses to external pressures and trends.  

Assessment

• Formative Assessment lesson by lesson.  
• Summative: Two pieces of assessed homework.  
• One assessed end of topic assessment.  
• Mock examination Paper 2 

Key Vocabulary 

• Ethics  
• The Economy  
• Inflation  
• Interest Rates  
• Pressure Groups 

Year 12 – Meeting Customer Needs and The Market

Knowledge focus

Theme 1:  

• -Meeting Customer Needs 
• -The Market  

Theme 2:  

• -Raising Finance  
• -Financial Planning

Key skills

• Communicate ideas using business terminology accurately.  
• Interpret data from research, graphs and market information.  
• Use elasticity calculations to analyse customer responses.  
• Apply knowledge to real business contexts and case studies.  
• Compare market types.  
• Select suitable sources of finance.  
• Judge the risks and costs of borrowing  
• Use case studies to evaluate financial choices.  

Assessment

• Formative assessment strategies used every lesson.  
• Exam style practice- teacher/ student assessed. 
• Formal assessment.  

Key Vocabulary 

• Market Segmentation  
• Mass and Niche Markets 
• USP 
• Branding  
• Added value  
• Price Elasticity of Demand  
• Income Elasticity of Demand  
• Supply  
• Equilibrium  
• Cash-flow forecast  
• Net cash flow  
• Budget Variance  

Year 13 – Strategy, Growth and Globalisation

Knowledge focus

Theme 3:  

• -Business Objectives and Strategy  
• -Business Growth 

Theme 4: 

• -Globalisation  
• -Global markets and business expansion  

Key skills

• Strategic decision-making and evaluation.  
• Judging suitable business strategies for different scenarios.  
• Compare methods of business growth.  
• Analyse global trends and international data.  

Assessment

• Formative assessment strategies used every lesson.  
• Exam style practice- teacher/ student assessed. 
• Formal assessment. 

Key Vocabulary 

• Corporate objectives  
• PESTLE  
• SWOT  
• Corporate Strategy  
• Strategic and tactical objectives  
• Multi-national organisation  
• Protectionism  
• Quota  
• Tariff 
• Trading Bloc 

Year 12 – Marketing Mix and Strategy

Knowledge focus

Theme 1: Marketing mix and strategy  

• -Managing People  

Theme 2: 

• -Managing Finance  
• -Resource Management  

Key skills

• Analyse marketing decisions using real business examples.  
• Apply the 4P’s to design suitable marketing strategies.  
• Evaluate strengths/weaknesses of promotional methods and pricing choices.  
• Interpret product lifecycle data and suggest improvements.  
• Communicate business ideas using strategic marketing reasoning.  
• Interpret financial statements (income statement and balance sheets) 
• Evaluate financial performance  
• Link financial decisions to objectives  
• Judge operational decisions to improve productivity  
• Solving problems related to capacity, stock and resource use.  

Assessment

• Formative assessment strategies used every lesson.  
• Exam style practice- teacher/ student assessed. 
• Formal assessment. 

Key Vocabulary 

• The Product Lifecycle  
• Marketing Mix  
• Design Mix  
• Distribution Channel  
• Price Skimming  
• Price Penetration  
• Above/Below the line.  
• Gross and Net Profit Margin  
• Internal and External Finance  

Year 13 – Theme 2- Rural and Urban Risks 

Knowledge focus

Theme 3:  

• -Decision-making techniques  
• -Influences on business decisions  

Theme 4:  

• -Global marketing  
• -Global industries and companies  

Key skills

• Interpreting and analysing numerical and qualitative data.  
• Using decision-making tools to reach conclusions.  
• Critical thinking around external and internal business pressures.  
• Evaluate decisions based on legislation, ethics, culture and corporate objectives.  
• Compare international marketing strategies.  
• Assess when to use global vs local marketing approaches.  

Assessment

• Formative assessment strategies used every lesson.  
• Exam style practice- teacher/ student assessed. 
• Formal assessment. 

Key Vocabulary 

• Decision Tree 
• Expected Value  
• Critical Path Analysis  
• Float Time 
• Qualitative and Quantitative Decision Making  
• Corporate Culture  
• Business Ethics  
• Global Branding  
• Foreign Direct Investment  
• Outsourcing  

Year 12 – Managing People

Knowledge focus

Theme 1:  

• -Managing People continued  
• -Entrepreneur and leaders 

Theme 2:  

• -Resource Management continued.  
• -External Influences. 

Key skills

• Analyse HR decisions and their impact on performance.  
• Assess leadership and motivational approaches.  
• Evaluate the effect of improving quality or productivity on costs and competitiveness.  
• Recommend solutions to operational issues using logical reasoning.  
• Analyse the impact of economic, legal and competitive changes.  
• Critical thinking when weighing risks and opportunities.  

Assessment

• Formative assessment strategies used every lesson.  
• Exam style practice- teacher/ student assessed. 
• Formal assessment. 

Key Vocabulary 

• Enterprise  
• Risk and Reward  
• Corporate Social Responsibility  
• Stakeholders  
• Shareholders 
• Recruitment  
• Selection  
• Motivation  
• Retention  
• Job Enlargement  

Year 13 – Competitiveness

Knowledge focus

Theme 3:  

•  -Assessing competitiveness  
• -Managing Change  

Theme 4:  

• -Revision time for all themes.  

Key skills

• Interpret performance data using ratios.  
• Compare competitor performance objectively.  
• Use profitability, liquidity and efficiency ratios to assess strengths and weaknesses  
• Analyse causes and effects of change.  
• Evaluating strategies for managing resistance and uncertainty.  
• Condense and organise knowledge.  
• Practice exam-writing techniques.  

Assessment

• Formative assessment strategies used every lesson.  
• Exam style practice- teacher/ student assessed.  
• Formal assessment. 

Key Vocabulary 

• Labour Productivity  
• Return on Equity  
• Return on Capital Employed  
• Current Ratio  
• Acid Test Ratio  
• Gearing  
• Incremental Change  
• Delayering  
• Restructuring